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Dynamic Tags Guide

Inject personal elements using tags. These will be parsed in the background during sending.

{{first_name}} Recipient's first name default field.
{{last_name}} Recipient's last name default field.
{{email}} Recipient's email address.
{{custom.company}} Fuzzy mapped columns from your CSV upload. Replace company with the lowercase name of your CSV header.
Tracking Note: The platform will automatically inject a tracking pixel for opens and rewrite links for clicks. A standard unsubscribe footer will be appended. You do not need to add these fields manually.